Miri Technologies

Project Overview

Miri Technologies, Inc. is a networking-hardware company based in Reading, Pennsylvania. It came out of stealth in October 2024 with the Miri X510, a bonding router that combines up to seven internet connections into one resilient link, and has since added the V410 4K encoder and decoder; its miriOS software platform powers the lineup.

The company launched its web presence on Squarespace, but by spring 2025 it needed a marketing site it fully controlled. I rebuilt miri.tech on WordPress with Bricks Builder. Public archives bracket the move: the Squarespace site was still live at the start of April 2025, and the WordPress build was serving by mid-April.

The Challenge

A hardware startup in launch mode produces a lot of content: product pages, press coverage, firmware and support links, and landing pages for trade shows. On Squarespace, the company had limited control over templates, structured data, and integrations, and it needed a platform it could shape freely without losing momentum mid-launch.

The site also had to sit at the center of a larger ecosystem. The store runs on Shopify, the knowledge base and firmware downloads live on a support subdomain, and customers manage bonding through a Speedify dashboard. The marketing site had to tie all of it together cleanly.

My Role

The WordPress build was mine.

• Rebuilding the site on WordPress with Bricks Builder and a child theme
• Migrating the marketing site off Squarespace
• SEO setup with Rank Math PRO: sitemaps, schema, and metadata
• Wiring supporting tools: Gravity Forms, Google Site Kit with GA4, GTranslate, and cookie consent

The Solution

The migration landed on WordPress with Bricks Builder and a child theme, so custom styling and tweaks survive theme updates. The structure gives the launch-stage company room to move fast: product pages for the X510 and V410, use-case pages for RVs, trade shows, and livestreaming, event landing pages for shows like NAB and ISE, and a news section the team publishes to continuously.

Commerce was deliberately kept off WordPress. The “Where to Buy” path hands off to the company's Shopify store, so the marketing site stays fast and simple while the store handles transactions. The same thinking connects the support knowledge base and the Speedify dashboard from the main navigation.

For search, I set up Rank Math PRO with a full sitemap set, including a video sitemap for the company's media, and structured data through the site: Organization and WebSite markup on the homepage, and Product, ItemPage, and Breadcrumb schema on the flagship X510 product page.

Supporting integrations round it out: Gravity Forms for contact, Google Site Kit with GA4 for analytics, GTranslate for international visitors, and Complianz for cookie consent, on SiteGround hosting with its caching layer.

Technical Highlights

Results & Outcome

Project Outcomes

• Moved the company onto a platform it owns and can extend, instead of renting its limits.
• Gave a launch-stage company a structure that keeps up with its news cycle: products, events, and press all have a home.
• Connected the marketing site cleanly to the rest of the ecosystem: Shopify store, support knowledge base, and Speedify dashboard.